Effective Date: 2025-04-09

 

Monarch Avenue ("we", "our", "us") values the privacy of our customers and visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you visit our online store at www.monarch-avenue.com ("Website"), purchase products, or interact with us in any way, in compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679.

By using our Website and services, you agree to the collection and use of your personal data as outlined in this Privacy Policy.

 

1. Information We Collect

We collect personal data directly from you when you interact with our Website, such as when you make a purchase, create an account, or sign up for our newsletter. This data helps us deliver a seamless, luxurious shopping experience tailored to your preferences.

1.1 Personal Information

When you use our services, we collect the following types of personal data:

• Account Information: When you create an account, we collect details such as your name, email address, phone number, shipping address, and billing address. This information is used to manage your account and process orders.

• Payment Information: We collect payment details (e.g., credit card number, billing address) when you make a purchase. Payments are processed securely through third-party payment processors who ensure compliance with industry security standards.

• Order Details: When you make a purchase, we collect data related to the products you buy, including size, color, quantity, and delivery preferences.

• Contact Information: If you sign up for our newsletter, request customer support, or communicate with us, we collect your email address and any messages or inquiries you send.

1.2 Usage Data

We collect data about how you interact with our Website to improve our offerings:

• Website Activity: We track your browsing activities, such as the pages you visit, the items you view, time spent on pages, and other behavioral data to personalize your shopping experience.

• Device and Browser Information: We collect data on the device and browser you use, including IP address, device type, operating system, and browser version to enhance website functionality and user experience.

• Location Data: If enabled, we collect your approximate location information to offer location-specific promotions, services, or faster shipping options.

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to improve your shopping experience:

• Cookies: These are small text files stored on your device that allow us to remember your preferences and enhance functionality. You can adjust your browser settings to refuse cookies, but doing so may impact your experience on the Website.

• Web Beacons: These tiny graphic images allow us to track user behavior and monitor the effectiveness of our marketing campaigns.

 

2. Legal Basis for Processing Your Personal Data

Under the General Data Protection Regulation (GDPR), we process your personal data based on one or more of the following lawful bases:

• Consent: We process your data if you have given us explicit consent to do so, such as subscribing to our marketing communications or agreeing to our cookies policy.

• Contractual Necessity: We process your data to fulfill a contract with you, including processing your orders, payment information, and delivering purchased products.

• Legal Obligation: We may process your data to comply with legal obligations, such as keeping records for tax and accounting purposes.

• Legitimate Interests: We process your data for legitimate business interests, including enhancing our Website’s performance, personalizing your shopping experience, and ensuring the security of our services.

 

3. How We Use Your Information

We use the personal data we collect for various purposes to ensure an exceptional and tailored shopping experience, including:

3.1 Order Processing and Delivery

• To process your orders, confirm your purchases, and deliver your luxury items to the correct address.

• To manage payments and verify your billing details securely.

• To contact you about your orders, shipping updates, or customer service inquiries.

3.2 Personalization and Recommendations

• To personalize your shopping experience by recommending products based on your browsing history and purchase behavior.

• To provide content, offers, and advertisements that are relevant to you, whether on our website or through email marketing.

3.3 Customer Support

• To provide customer service, including handling returns, exchanges, and inquiries regarding your orders or account.

• To respond to your feedback, comments, and requests through various communication channels.

3.4 Marketing and Promotional Communications

• To send you newsletters, promotions, and information about new arrivals, sales, and special events. You can opt out of these emails at any time by clicking the “unsubscribe” link at the bottom of any email.

3.5 Security and Fraud Prevention

• To protect your account from fraudulent activity and to ensure the security of our Website and services.

• To comply with legal obligations, such as tax reporting and fraud prevention.

 

4. Sharing Your Information

We do not sell your personal data. However, we may share your data in the following instances:

4.1 Service Providers

We may share your data with third-party service providers who assist us in delivering our services, including:

• Payment Processors: To securely process payments and manage billing information.

• Shipping Partners: To arrange for the delivery of your orders.

• Marketing and Analytics Providers: To help us improve our marketing strategies, user experience, and website performance.

4.2 Legal Compliance

We may disclose your personal data to comply with applicable laws or regulations or in response to lawful requests by public authorities, such as government agencies or law enforcement.

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction. We will notify you of any such change in ownership.

 

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including compliance with legal, accounting, or reporting obligations.

• Account and Order Data: We retain your account information and order history as long as your account remains active or as needed for the purposes of fulfilling orders, processing returns, or legal compliance.

• Marketing Data: We retain your preferences for marketing communications until you unsubscribe from our newsletters or opt out of our marketing activities.

You may request that we delete your personal data at any time, subject to certain legal exceptions, such as data retention requirements for financial or tax purposes.

 

6. Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You can request corrections to any inaccurate or incomplete personal data.

• Right to Erasure: You can request the deletion of your personal data, subject to certain exceptions (e.g., where we need to retain data for legal obligations).

• Right to Restriction of Processing: You can request that we limit the processing of your personal data in certain circumstances.

• Right to Data Portability: You can request that we provide your personal data in a structured, machine-readable format or transfer it to another service provider.

• Right to Object: You have the right to object to processing of your personal data for marketing purposes or if we process it based on legitimate interests.

• Right to Withdraw Consent: You can withdraw your consent at any time, particularly for marketing communications, by using the unsubscribe feature in emails.

To exercise any of these rights, please contact us at info@monarch-avenue.com.

 

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Website. For more information on how we use cookies and how to manage them, please refer to our Cookie Policy.

 

8. International Data Transfers

If you are located outside the European Economic Area (EEA), your personal data may be transferred to, and processed in, countries outside the EEA. We ensure that these transfers comply with GDPR by implementing appropriate safeguards, such as Standard Contractual Clauses, to protect your data.

 

9. Third-Party Websites

Our Website may contain links to third-party websites that we do not control. We are not responsible for the privacy practices of these sites. We recommend that you review their privacy policies before submitting any personal data.

 

10. Children’s Privacy

Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children. If we learn that we have collected personal data from a child under 16, we will take steps to delete that information.

 

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal obligations, or for other operational reasons. Any updates will be posted on this page with the updated "Effective Date." We encourage you to review this policy regularly to stay informed.

 

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or wish to exercise your data protection rights, please contact us at:

[Your Company Name]
[Your Company Address]
Email: [contact email]
Phone: [contact phone number]

 

Final Notes:

This Privacy Policy is tailored for a luxury fashion e-commerce business and ensures compliance with the GDPR. As always, it's important to consult with legal professionals to ensure full compliance with all applicable data protection laws and regulations.